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Wireless Analytics, LLC Privacy Policy

Wireless Analytics, LLC is committed to protecting the personal information of our customers and website visitors. We have a Privacy Program that protects all the personal information we collect. It helps ensure that personal information is handled properly. 

Effective May 15, 2018, this Privacy Policy explains how we use and disclose personal information that we collect from people who visit our website and engage with us in online business activities. If you have additional questions about privacy or information security, please contact us at

General Data Protection Regulation (GDPR) 

The GDPR is a new EU Regulation which replaces the 1995 EU Data Protection Directive (DPD) effective May 25, 2018 to significantly enhance the protection of the personal data of EU citizens and increase the obligations on organizations who collect or process personal data. The regulation builds on many of the 1995 Directive’s requirements for data privacy and security but includes several new provisions to bolster the rights of data subjects including your right to be forgotten. Wireless Analytics has taken the measures to be GDPR compliant. You can email us at to request any information related to privacy. The full text of the GDPR can be found here

EU-U.S. Privacy Shield

Wireless Analytics, LLC has certified its compliance with the EU-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union to the United States. Wireless Analytics, LLC has certified to the Department of Commerce that it adheres to the Privacy Shield Principles. If there is any conflict between the terms in this Privacy Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification, please visit

Swiss-U.S. Privacy Shield

Wireless Analytics, LLC complies with the Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data from Switzerland to the United States. Wireless Analytics, LLC has certified that it adheres to the Privacy Shield Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Privacy Shield program, and to view Wireless Analytics LLC’s certification, please visit :

In compliance with the Privacy Shield Principles, Wireless Analytics, LLC commits to resolve complaints about our collection or use of your personal information. EU and Swiss individuals with inquiries or complaints regarding our Privacy Policy should first contact Wireless Analytics, LLC at:

Wireless Analytics, LLC has further committed to refer unresolved Privacy Shield complaints to the American Arbitration Association (“AAA”), i.e. International Centre for Dispute Resolution (“ICDR”), a U.S. based alternative dispute resolution provider. If you do not receive timely acknowledgment of your complaint from us, or if we have not addressed your complaint to your satisfaction, please contact or visit for more information or to file a complaint. The services of the American Arbitration Association are provided at no cost to you.

With respect to personal data received or transferred pursuant to the Privacy Shield Framework, Wireless Analytics, LLC is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission.  In certain situations, Wireless Analytics, LLC may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

Under certain conditions, more fully described on the Privacy Shield website, you may invoke binding arbitration when other dispute resolution procedures have been exhausted.

  1. Types of Personal Information 

This Privacy Policy explains our practices with regard to “Personal Information.” Personal Information is any information that can be used to identify, locate or contact you. It also includes other information that may be associated with your Personal Information. We collect the following types of Personal Information:

  • Contact Information that allows us to communicate with you, such as your name, username, mailing address, telephone numbers, email address or other addresses that allow us to send you messages.
  • Relationship Information that helps us do business with you, such as the types of products and services that may interest you;
  • Transaction Information about how you interact with us, including your purchase history, customer account information and information about how you use our websites and applications;
  • Audience Information, such as age, gender, and interests.
  1. How We Collect Personal Information

In many cases, we collect Personal Information directly from you.  We will ask you for Contact Information and Relationship Information when you interact with us, such as registering on our websites, signing up to receive materials electronically, or interacting with our applications.  We may collect additional Relationship Information from third party data suppliers who enhance our files and help us better understand our customers. 

When you use our services and applications, we collect Transaction Information.  We also collect Transaction Information when you contact us, such as for customer service purposes.

We collect Audience Information through Google Analytics features based on Display advertising.  We use data from Google's Interest-based advertising or 3rd-party audience data (such as age, gender, and interests) with Google Analytics.  Non-personally identifiable information (such as interests, age and gender) collected through Google Analytics features is not merged with personally-identifiable information, such as contact information, relationship information and transaction information.

If you interact with us online, we use cookies and other technological tools to collect information about your computer and your use of our website and applications.  We treat this information as Personal Information when it is associated with your Contact Information.  For more information about cookies and other technologies, please see the section Cookies and Other Data Collection Technologies below. 

  1. How We Use Personal Information 

We use your Personal Information to:

  • Fulfill your orders for products or services and for related activities, such as product and service delivery, customer service, account management, support and training and to provide other services related to your account;
  • Provide you with marketing communications and offers for products and services from us and, in some cases, our partners, including offers based on your interests, business characteristics and location;
  • Administer surveys and other promotional events;
  • Determine if you are eligible for certain products, services or offers;
  • Provide you with additional information that may be of interest, such as Wireless Analytics news and announcements and technical service bulletins; and
  • Manage our everyday business needs, such as payment processing and financial account management, product development, contract management, website administration, forum management, fulfillment, analytics, security and fraud prevention, corporate governance, reporting and legal compliance;
  • Advertise online.   
  1. Why Personal Information Is Disclosed

We understand that you do not want us to provide your Personal Information to third parties for their own marketing purposes.  We limit our sharing of your Personal Information as follows:

  • We may share your Personal Information with our affiliates, which may only use your Personal Information for the purposes listed above.  
  • We may also share your Personal Information with our service providers, who are bound by law or contract to protect your Personal Information and only use your Personal Information in accordance with our instructions.
  • We may share your Personal Information with telecommunications companies, carriers and other third parties as needed to perform our services for you.  
  • We may also disclose Personal Information where needed to affect the sale or transfer of business assets, to enforce our rights, protect our property, or protect the rights, property or safety of others, or as needed support external auditing, compliance and corporate governance functions.  We will also always disclose Personal Information when required to do so by law, such as in response to a subpoena, including to law enforcement agencies and courts in the United States and other countries where we operate.

Please note that we may also use and disclose information about you that is not personally identifiable.  For example, we may publish reports that contain aggregated and statistical data about our clients.  These reports do not contain any information that would enable the recipient to contact, locate or identify you.  These reports also do not contain any identifiable company information.  Data collected via Google Analytics and Google Display Advertising tools falls within this non-personally identifiable designation.   

  1. Cookies and Other Data Collection Technologies

When you visit our website or use our mobile applications, we collect certain Transaction Information by automated means, using technologies such as cookies, pixel tags, browser analysis tools, server logs and web beacons. 

For example, when you visit our website, we place cookies on your computer. Cookies are small text files that websites send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings in your browser.  Cookies allow us to recognize you when you return.  They also help us provide a customized experience and enable us to detect certain kinds of fraud. In many cases, you can manage cookie preferences and opt-out of having cookies and other data collection technologies used by adjusting the settings on your browser.  All browsers are different, so visit the “help” section of your browser to learn about cookie preferences and other privacy settings that may be available.  

We also use Flash Cookies (also known as Local Stored Objects) and similar technologies to personalize and enhance your online experience.  The Adobe Flash Player is an application that allows rapid development of dynamic content, such as video clips and animation.  We use Flash cookies for security purposes and to help remember settings and preferences similar to browser cookies, but these are managed through a different interface than the one provided by your web browser.  To manage Flash cookies, please see Adobe’s website at or visit We do not use Flash cookies or similar technologies for behavioral targeted purposes or to serve interest-based advertising.

Pixel tags and web beacons are tiny graphic images placed on website pages or in our emails that allow us to determine whether you have performed a specific action. When you access these pages or open or click an email, the pixel tags and web beacons generate a notice of that action.  These tools allow us to measure response to our communications and improve our web pages and promotions. 

We collect many different types of information from cookies and other technologies.  For example, we may collect information on the device used to access our website, your operating system type, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone where your device is located.  Our server logs also record the IP address of the device you use to connect to the Internet.  An IP address is a unique identifier that devices use to identify and communicate with each other on the Internet. We may also collect information about the website you were visiting before you came to Wireless Analytics and the website you visit after you leave our site.

We are required to disclose the following: 

  • We have enabled Google Analytics features based on Display Advertising, including some or all of the following: Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, or Google Analytics Demographics and Interest Reporting.  These features allow us to advertise online and target our advertising to individuals   and report on our advertising.
  • We use Remarketing with Google Analytics to advertise online.  Third-Party vendors, including Google, may show our ads across the internet.  We, and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone's past visits to our website.
  • We, and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) together to report how our ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our site.

We use data from Google's Interest-based advertising or 3rd-party audience data (such as age, gender, and interests) with Google Analytics.

In many cases, the information we collect using cookies and other tools is only used in a non-identifiable way, without any reference to Personal Information.  For example, we use information we collect about all website users to optimize our websites and to understand website traffic patterns. We do not facilitate the merging of personally-identifiable information with non-personally identifiable information previously collected from Display Advertising features that is based on the DoubleClick cookie unless we have robust notice of, and your prior affirmative (i.e., opt-in) consent to, that merger.

In some cases, we do associate the information we collect using cookies and other technology with your Personal Information.  This Privacy Policy governs how we use all of this information when we associate it with your Personal Information.

  1. Your Choices

You can always limit the information you provide to us.  You can also limit the communications that we send to you.  To opt-out of emails, simply click the link labeled “unsubscribe” at the bottom of any email we send you.   

Please note that even if you opt-out of promotional emails, we may still need to contact you with important transactional information about your account. For example, even if you opt-out of emails, we may still send you activity confirmations and account statements.

Using Google’s Ads Settings, you can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads. If you have any questions about your choices or if you need any assistance with opting-out, please contact us via email to  You can also write us at the address in the How to Contact Us section below. If you send us a letter, please provide your name, address, email address, and information about the communications that you do not want to receive.

  1. Access and Correction

We respect your right to access and correct your Personal Information.  If you have an online account, you can log into your account at any time to access and update the information you have provided to us.  Additionally, we comply with all laws regarding access and correction.  If you need assistance updating your Personal Information, please contact us via emai at

  1. Information Security

We have implemented an information security program that contains administrative, technical and physical controls that are designed to safeguard your Personal Information.  For example, we use industry-standard encryption technology to secure sensitive Personal Information when it is being collected and transmitted over the Internet as well as firewalls, site monitoring and intrusion detection software.

  1. Privacy Policies of Third Parties

This Privacy Policy only addresses the use and disclosure of information by Wireless Analytics, LLC. Other websites that may be accessible through this website have their own privacy policies and data collection, use and disclosure practices.  We encourage you to familiarize yourself with the privacy statements provided by all third parties prior to providing them with information or taking advantage of an offer or promotion. Wireless Analytics, LLC is responsible for the processing of personal data it receives, under the Privacy Shield Framework, and subsequently transfers to a third party acting as an agent on its behalf. Wireless Analytics, LLC complies with the Privacy Shield Principles for all onward transfers of personal data from the EU and Switzerland, including the onward transfer liability provisions.

  1. Forums and Other Public Areas

Our websites may provide forums and other areas where you can communicate with others and publicly post information.  You have no privacy rights in public postings.  All the information you post will be accessible to anyone with Internet access, and any Personal Information you include in your posting may be read, collected, and used by others. For example, if you post your email address, you may receive unsolicited messages. Please use caution when posting any Personal Information. 

  1. Job Applicants

If you have applied for employment with Wireless Analytics, the Personal Information submitted with your job application will be used only for recruitment and other customary human resources purposes.  

  1. Changes to this Privacy Statement

From time to time, we may update this Privacy Policy to reflect new or different privacy practices. We will place a notice online when we make material changes to this the Privacy Statement. Additionally, if the changes will materially affect the way we use or disclose previously-collected Personal Information, we will notify you about the change by sending a notice to the primary email address associated with your account.

  1. How to Contact Us

Please contact us if you have any questions or comments about our privacy practices or this Privacy Policy.  You can always reach us online at

You can also reach us via mail at:

Wireless Analytics, LLC

230 North Street

Danvers, MA 01923 USA

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